Client:Midas Promotions / FC Golf Academy
Date:16 April, 2015
An effective brand identity is more than just a logo design. Everything needs considering, from initial concept to final assets and applications. This then translates to the website design and any corporate documentation.
The correct logo design is vital to any business. Our creative designs also include a complete style guide to ensure that your brand message is consistent.
Midas Promotions engaged us to present a new corporate logo design. They required a more modern and youthful brand identity to capture a wider audience.
Our goal was to create an eye catching and vibrant identity whilst maintaining the links to the core business. We had worked together on various corporate photography projects in Singapore, and wanted to showcase their strong musical persona. At the same time we wanted to highlight the origins of the company name, King Midas.
The first step was to translate the client brief to fully understand the target market and consumer perceptions. This ensured that our creative direction aligned with the needs of the client.
We were also tasked with developing a responsive web design to showcase their new identity. The resultant Midas website was a hit with the client and regular followers alike.
Our challenge with this logo design was to create something unique to golf coaching. The client wanted to blend the name as well as a simple and clean visual of the service they provided. The client also wanted to make use of negative space to catch the viewer’s eye.
Once we had created their new logo design, together with associated variations and corporate style guide. Our next task was to design the relevant assets and applications.
The client and students were very happy with the results. They invited us back to collaborate on several overseas photography and videography assignments.